Early Adopters
I don’t know how long ago Amazon introduced their ’ Early Adopters’ section. There are blog entries from March 2003 talking about it, so it’s clear that I’m rather late to the game. But the first time I remember coming across it was this past Monday while browsing for a last few Christmas presents. For those who have yet to see it, amazon categorise their customers’ buying preferences and then analyse the listening habits of those who buy particular items some time before they then become ‘hot’ items. So, for instance, they’ll tell you what what gadgets people who were quick to buy ipods are now buying. Or, as in this case, what people on the ‘cutting edge’ of (commercial) indie-rock are currently listening to. It wasn’t much of a surprise to see the feature on their site, as it seems a natural use for the data they gather. ...