So you'd like to ...

Maybe I don’t check amazon.com with the diligence someone interested in the web as the web should. Maybe this is new.

For some time now I’ve been aware of their list-making options, allowing the humble consumer to inform their fellow consumers of products they might like. Seduction of clients through the simulation of community. Providing a window into each others’ lives. I confess to having been seduced.

‘So you’d like to …’ appears to offer those same consumers the chance to write pretty much everything. Kinda like an amazon-blog. Or something like that. It’s thrown me a little. I find it fascinating to browse these sorts of pages. Something like this provides a perfect (if exaggerated) demonstration of consumer culture. But it feels a little sad that that’s the window.