So far as I’m aware, there’s not been much to link a small street near Victoria with Lesotho, South Africa, and 47 countries. Until now.
Thanks to a collaboration between photographer James Nachtwey/XDRTB.org and moblog.net one may emerge in the next few hours.
Gaining (maybe even seizing) attention is key to any campaign. Connecting causes with play (tastefully, of course) is a great way to attract it and (if you can pull it off) mystery is a potent extra component. I’m excited to see what develops in the next few hours.