Apparently the Chicago band Daniel’s Window are going to be involved in a new marketing campaign to help step up their career. It’s probably about the right time (five or so years in) for the CCM community to pick up on the ‘reality tv’ phenomenon, and so they’re going to be allowing fans to interact with some sort of makeover in order to take them to “the masses”.
According to the press release (reprinted at Tollbooth News):
Part Extreme Makover and part Making the Band, The Christian Music Makeover will take a talented pop/rock group and transform them from “average” to “wow” over a 6-month period. The transformation is not only designed to emphasize the physical, but the spiritual as well a complete makeover, from the inside-out.
There are so many things to be scared of here, though none of them is really a surprise. There is, of course, the fact that there’s no mention of the music in the description of this event. But what I find rather more concerning is that the band’s spirituality is being so clearly describedby their PR peopleas ‘average’. In an industry which is all about making you think you should buy a CD because the ‘artists’ are allegedly extra-spiritually-special, isn’t that a bit like a normal record company announcing the release of their top artist’s “mediocre new album”?