Christian Music Makeover?

Apparently the Chicago band Daniel’s Window are going to be involved in a new marketing campaign to help step up their career. It’s probably about the right time (five or so years in) for the CCM community to pick up on the ‘reality tv’ phenomenon, and so they’re going to be allowing fans to interact with some sort of makeover in order to take them to “the masses”.

According to the press release (reprinted at Tollbooth News):

Part Extreme Makover and part Making the Band, The Christian Music Makeover will take a talented pop/rock group and transform them from “average” to “wow” over a 6-month period. The transformation is not only designed to emphasize the physical, but the spiritual as well — a complete makeover, from the inside-out.

There are so many things to be scared of here, though none of them is really a surprise. There is, of course, the fact that there’s no mention of the music in the description of this event. But what I find rather more concerning is that the band’s spirituality is being so clearly described—by their PR people—as ‘average’. In an industry which is all about making you think you should buy a CD because the ‘artists’ are allegedly extra-spiritually-special, isn’t that a bit like a normal record company announcing the release of their top artist’s “mediocre new album”?

This topic sparked some further posts that can be found: here, here and here.

0 comments

  1. Hello,

    As the creator of the Christian Music Makeover, I would be happy to discuss our campaign with you at any time.

    Daniel’s Window is far from “mediocre” – they are one of the best bands in the industry. It’s our hope that through our unique pop-culture-heavy marketing campaign, we can expose their ministry to a much wider audience, and reach the masses with the message that it’s the heart that God truly desires.

    Sincerely,
    Brian Mayes
    Nashville Publicity Group

  2. Making the (Christian) Band

  3. Hi everyone,

    I just wanted to say that I agree that “Daniel Window” is an excellent band.

    I play with a Christian Band called “Four:24” based out of Philly and we had the pleasure of sharing the stage with “Daniel’s Window” as well as Nate Sallie, Katinas, & Virtue this past weekend at the Maryland Convention Center in Ocean City for Springfest 2005. Heather the lead singer was really cool, and really connected with the audience. After speaking with her, it was nice to know that she was so down to earth.

    It’s also very encouraging to hear about the Reality TV gig.

    God Bless everyone,

    E-mail: josh@four24.com
    Web: http://www.four24.com
    Tel: 856-534-7999

    If “Four:24” Christian Music Ministry could ever help in anything, don’t hesitate to contact us. 😉

  4. Does Daniel window have a website, anybody got the link please

  5. Yes, and it’s the first result if you search for them on google.