Why we're not quite ready for everyone to build their own social networking site
Whether or not you should build your own social networking site and/or make use of sites like facebook is currently a hot topic within the not-for-profit web developer/consultant world. The launch of sites like Amnesty International’s “unsubscribed”, which bears many hallmarks of a social networking site, combined with growing attention for facebook campaigns and tools like SuperBadger bring the options and potential into clear focus. Elizabeth Dunn’s post last month " social networks, walled gardens, and decision trees" makes a compelling argument that non-profits should be focussing on these questions now even if they’re not key for their current audience: sooner or later they will be and you don’t want to be playing catchup. ...