Jeremiah Owyang on Facebook Strategies and Beyond
A number of people have been linking to Jeremiah Owyang’s presentation at the Web Community Forum (I think I found it via Beth Kanter). It’s a good overview of the pros, cons and options for using facebook to promote a cause, campaign or brand, and well worth some time if that’s your focus. There are two pieces from his presentation that I wanted to pull out. The first appears to be a recurring theme in his work on web strategy, centered on the acronym POST. That breaks down into: ...