A couple of weeks back I attended NCVO’s seminar on the Future of Citizenship. Building on a recent report by The Henley Centre that developed four scenarios of how notions of citizenship and civic involvement may change over the next twenty years, the workshop-based afternoon was focussed on the challenges and opportunities that such changes will present to voluntary organisations. It was a fascinating afternoon and I’d highly recommend taking a look at the full report (PDF) and checking out the follow up questions on the Third Sector Foresight website.

Not working directly for a voluntary sector organisation I was definitely in the minority, but it was abundantly clear that whatever direction society moves in, the role of online services can only increase and that it is necessary for those of us building such services to be actively helping those working on the ground analyse the strengths, limitations and possibilities available.

A key concern arising from all scenarios was the likelihood that the coming years will see an increase in levels of social exclusion. Whether we are resource rich or resource poor, active or apathetic, the requirements of the population at large to work out their own access to services and manage their inclusion in society are highly likely to increase and some will be left behind.

In one conversation I had with a representative of an organisation working with an easily identifiable group of contacts I was told that they are increasingly concerned that by putting a heavy emphasis on online support for their constituency, the less tech-savvy are being left behind and it can be hard to see who they are. In such contexts it seems fairly trivial to add a reporting layer to their online services which will identify which of their contacts are not using the system and so should be offered extra support, but with decisions frequently being made based on small budgets and limited IT expertise, there is often little space for such thinking or expertise to customise the off-the-shelf packages that allow for a quick and cheap setup.

It was also clear from the research of the Henley Centre that most people see citizenship as primarily a “horizontal” concern—how we relate with our neighbours—rather than being about the “vertical” connection with government. For those in attendance, working on social issues every day, the need for those two axes to be connected was clear, but that message is not generally understood and in some cases is met with hostility. It’d be interesting to see how more use of tools such as those built by mySociety can make those connections, blur the divide, or maybe even break down the dichotomy to develop new ways of relating between government and society.

Most in attendance foresaw a future where physical resources and access to transport are harder to come by. Between global warming and peak oil we are likely to see far more constraints than we are used to. Many in the voluntary sector are ideally placed to help society through those situations, but will themselves feel the pinch. New ways of working together, sharing resources and optimising travel are needed and will have to go beyond efforts such as Virtual Bali to address more day-to-day issues.

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Third Sector have a report today about MyCharityPage, “a new website billed as the sector’s answer to Facebook”. The site is currently just showing a page to sign up for notifications, so any reporting or commentary is likely to be speculation, but I have to say I find the whole thing rather puzzling.

Special interest social networking sites are far from new. Whether it’s last.fm for music, flickr for photography or dopplr for travellers there are plenty of examples around the web. One of the strengths of those sites, however, is that they don’t describe themselves as or set out to be a “facebook.” They each focus on serving their niches and doing what they do very well. In the case of dopplr, it’s very clear that they see themselves living alongside other social networking sites by providing excellent tools for importing your contacts from other places, and displaying your dopplr data outside their site.

It may well be that MyCharityPage sees itself in a similar way and that the copywriters or reporters got a little carried away. It wouldn’t be the first time that reports were written about the web that tried to compress it down to variations of the site-du-jour. But the emphasis of the reporting on MyCharityPage also makes it seem like a strange proposition as there are already so many options for charities to reach out to supporters on existing sites (where they already are) that it hardly seems worth the effort of already overstretched web communications officers to set up profiles on a site that is solely focussed on the sector and so unlikely to bring in new supporters.

Just as for musicians, what would seem helpful would be a site that set out to help charities manage their profiles and activities across the burgeoning world of social networking sites. That may well have the spin-off of also hosting profiles for those charities, but it would do it by simplifying their operations rather than adding yet another point of focus to an already crowded landscape. Maybe I’ll be pleasantly surprised by MyCharityPage, but I’m already hearing enough commentary from people who are confused about where to focus their limited resources that it will take a lot for MyCharityPage to impress.

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